The globe is connected more than ever, this has shown to be an advantage for many certain areas of life recently, this includes mass funding or financing from a crowd. Crowdfunding is the use of small amounts of capital from a large number of individuals to finance a new business venture, idea, or project. Crowdfunding makes use of the easy accessibility of vast networks of people through social media and crowdfunding websites to bring investors and entrepreneurs together, with the potential to increase entrepreneurship and social innovation by expanding the pool of investors beyond the traditional circle of owners, relatives, angel investors, and venture capitalists.
Crowdfunding enables people to support a project or donate money to interesting ideas they would like to fund or back, it also allows individuals to raise money from the people around them, If a company or person wants to raise money through crowdfunding, they can pitch for it by posting details of their project, business or idea on a crowdfunding website. This means they can avoid going to a bank. The ‘crowd’ in crowdfunding refers to the people or organizations that provide the money. This approach taps into the collective efforts of a large pool of individuals — primarily online via social media and crowdfunding platforms — and leverages their networks for greater reach and exposure.
You invest in a business and receive a stake in return (normally shares).
You lend money to individuals or companies in return for a set interest rate. It’s also called peer-to-peer or peer-to-business lending (P2P or P2B). You can read more about loan-based crowdfunding in our guide to Peer to peer lending.
You donate to a person or a charity (you may be promised something in return).
You give money in return for a reward linked to the project or cause you’re supporting.
To raise money on Tarmiye you will need to register for an account, during this process, you will need to pledge terms and policies of Tarmiye regarding project timelines, conduct, payment, and more. Anybody can upload a project right after signing up for the platform, you can add as many projects as you like and you will be asked to fill forms on information regarding the project such as the goal or the money you want to raise pictures, concept, about, the story, etc. You will need to also set up the payment methods, all the available methods to accept payments must be available in the terms and conditions documents you agreed to when you were making an account. After you submit your project HarHub team will review it examining how solid your project details are and what can make it the best for branding that can sour your donation rates, they will also support you to build a better project, after that the project will be approved making it possible for all visitors to view, share and back it up with their donations
As well as uploading a project you will also have the ability to browse, read, and donate to the projects that have been uploaded by other individuals or organizations, If you find a project you’re interested in, you’ll need to look for more details by clicking on the card. The business, individual, or social enterprise that’s looking to raise money has already specified all the details •How much it wants to raise •How much it has raised so far •The share in the business offered (if relevant) •What the money will be used for •What the money will be used for •How long the pitch is open for •How many people have already invested •What you will receive in return for investing (such as shares in the company) •The story of that project, idea, or business venture. Once you have completely learnt more about the project you can click support, choose an amount and choose the payment method you will like to back this project.
Once you have uploaded a project on the platform and it has been approved by Tarmiye team you will need to communicate the project through different channels and to audiences from different background to increase the awareness of the project, the more exposure the project gets the more chances it stumbles upon someone who cares enough to donate to it. Establishing Your Audience The first step is to establish your project goals this will help you understand who you should share your project with, who will be interested? Who will you like to partner up with? and what are their demographics? For the amount of money, you want to raise and the type of crowdfunding project you are running will help you understand who you should target through your marketing efforts. Choosing Channels. After you realize who your audience is then you will need to choose the appropriate channels to reach them, different audiences can reside in different platforms, for instance, you may email a venture capitalist or reach more inspiring people over social media, if you are targeting the more specific audience you can hold an event to let them know about your project and story. Making Content for your Audiences You have to make the suitable content for each channel, you have to draft emails Copywrite, create graphics and video content for social media, this stage might require you to work with other partners. You will most likely opt for online communications for your project to reach crowds, to pass through the noise and reach your audience who are been bombarded with different messages from all these different sources. You need to plan and create engaging content that can hold people’s attention and inspire them to follow your project and ultimately support your project. Content Distribution Created a great content for your campaign. Great, now it’s time to publish or communicate this content to your target audience, you will be tempted to use paid ads, leverage organic reach, and on some occasions Influencers. All media and marketing that are suitable for the audience and channels of your choice.